"How many calls should I make?” The question came from a budding entrepreneur testing if her idea is a business. In truth, customer discovery never ends. It ...

Show real commitment, nothing is more important to business success! Create Excitement Your business concept began with a vision -- make it sing! Learn to pr...

Meetings, presentations, pitches, interviews … entrepreneurs constantly interact with their own team members, mentor/advisors, prospective employees, custome...

Revenue is the lifeblood of business and customers the source of revenue. Many technology entrepreneurs start their journey “inventing” a product they percei...

You recognize communication as an important founder responsibility but remain concerned with effectively using your time and the time of others. Founders of ...

Your team is exceptional and creative but it cannot do everything. Make sure your goals can be achieved with available resources. Think broadly and create pu...

What is an Orphan Product? Orphan products result when the business case to either continue selling an existing product or add a new product is not strong en...

Why Get Involved? I built GENEVA Group to help others better structure their business processes and effectively use complex enterprise software. I derive hug...