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Thoughts: One Man's Opinion
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COVID and Beyond
Emphasize core blocking and tackling skills to carry through crisis The COVID pandemic affects us all. Our innovative culture instantly...
Joe M. Rife, PhD
Apr 8, 20203 min read


Rethink Customer Discovery
"How many calls should I make?” The question came from a budding entrepreneur testing if her idea is a business. In truth, customer...
Joe M. Rife, PhD
Mar 15, 20204 min read


The Importance of Commitment
Show real commitment, nothing is more important to business success! Create Excitement Your business concept began with a vision -- make...
Joe M. Rife, PhD
Feb 27, 20202 min read


Answer the Question Asked
Meetings, presentations, pitches, interviews … entrepreneurs constantly interact with their own team members, mentor/advisors,...
Joe M. Rife, PhD
Feb 27, 20202 min read
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